French beer in Hong Kong. I have never seen such a huge billboard anywhere before. It is really strange in such a tight environment. It seems to be more appropriate in an empty landscape like the American West. It takes almost half of the space in the frame. And it appears to be designed for the configuration of this city. It is shot from above the street since there are many mid level passages crossing the town. Life is happening on different altitudes in this vertical city. Space is so precious that they managed to use it at its most. It matches perfectly the scene, the colors are responding to one another, the blue of the background of the poster with the blue walls of the building opposite, the gold of the glass with the warm illumination of the street below, the green of the bottle with “The Best Hamburger in Town” just underneath, the verticality of the glass and the bottle matches the narrowness and the height of the constructions typical of Hong Kong. It impossible not to raise the camera and press the shutter.